I lead creative and design organizations that build things people care about, and I make sure they get built. I've spent 25 years choosing work that matters over work that just gets done. The organizations I've done my best work for: the USC Shoah Foundation, Ancestry, Stanford Health Care. Ones making long bets. Work meant to outlast the people who made it.
The Work
I spent seven years as Head of Design at Ancestry, leading a multidisciplinary team of up to 45 designers, researchers, and writers across five zero-to-one initiatives, including the company’s first AI assistant for genealogy and AncestryHealth, launched to 300,000 customers in under 15 months. I’ve also stepped outside my core role to produce campaigns end to end when they needed someone to own them. Before Ancestry, senior creative director roles at Razorfish, Publicis Sapient, and Agency.com gave me 25 years of practice across clients including Visa, Nike, Stanford Health Care, and CHG Healthcare.
The Approach
I don’t think process saves you. I think judgment does. My job is closing the gap between creative ambition and what actually ships, and making sure the team feels the difference. I’m energized by ambiguity. I make long bets. And I’ve learned that the strongest argument is usually the work itself.
The Belief
I want the people I work with to see what they’re capable of, and to make something with it that lasts. Not just a product shipped or a campaign that ran, but work that can be felt long after it ships. That’s what I’ve built toward, from the USC Shoah Foundation to Ancestry to the podcast I’m developing now about legacy and what it means to live beyond your own lifetime.