Ancestry · AncestryHealth
Optimistic about the future of personalized healthcare and ready to activate nearly a decade of DNA science for millions of customers.
Insight
Humanizing the future of personalized healthcare by turning a decade of DNA science into an accessible, actionable consumer experience.
Ancestry already had the science figured out. Building a zero-to-one consumer genomics product around it was an entirely different challenge. As the company’s first new product in nearly a decade, AncestryHealth needed to take complex DNA science and translate it into something clear, accessible, and deeply human.
The goal wasn’t just to ship a product—it was to build a foundational health experience designed to scale, personalize, and deepen over time.
A look at the core AncestryHealth mobile interface. The design breaks down complex DNA science and family health history into intuitive, actionable insights that users can easily navigate.
Humanizing the future of personalized healthcare by turning a decade of DNA science into an accessible, actionable consumer experience.
Ancestry already had the science figured out. Building a zero-to-one consumer genomics product around it was an entirely different challenge. As the company’s first new product in nearly a decade, AncestryHealth needed to take complex DNA science and translate it into something clear, accessible, and deeply human.
The goal wasn’t just to ship a product—it was to build a foundational health experience designed to scale, personalize, and deepen over time.
Insight
Insight
The Institute’s belief was direct: testimony from genocide survivors builds empathy, understanding, and respect in the people who encounter it. That’s the mechanism behind the mission, not a marketing claim. The question wasn’t how to get more people to the archive. It was how to get the right testimony to someone at a moment when it could actually shape how they saw the world.
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