{"id":182215,"date":"2026-06-13T01:38:06","date_gmt":"2026-06-13T01:38:06","guid":{"rendered":"https:\/\/fkz.gum.mybluehost.me\/?page_id=182215"},"modified":"2026-07-01T19:56:45","modified_gmt":"2026-07-01T19:56:45","slug":"ancestry-new-products","status":"publish","type":"page","link":"https:\/\/grahamgolkin.me\/staging\/7994\/ancestry-new-products\/","title":{"rendered":"The next ancestry customer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; changer_back_color=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;151491&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243; uncode_shortcode_id=&#8221;180746&#8243;][vc_custom_heading text_color=&#8221;color-nhtu&#8221; text_font=&#8221;font-112757&#8243; text_size=&#8221;h5&#8243; uncode_shortcode_id=&#8221;190779&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-161747\">Ancestry\u00a0 \u00b7\u00a0 New Products &amp; Innovation<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; text_height=&#8221;fontheight-140572&#8243; text_space=&#8221;fontspace-142753&#8243; uncode_shortcode_id=&#8221;141744&#8243; text_color_type=&#8221;uncode-palette&#8221;]The next ancestry customer[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;769187&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row row_height_percent=&#8221;84&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; back_image=&#8221;182795&#8243; parallax=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css_animation=&#8221;scroll-trigger&#8221; animation_target=&#8221;mask&#8221; animation_mask=&#8221;both&#8221; animation_mask_val=&#8221;90&#8243; animation_opacity=&#8221;100&#8243; animation_blur=&#8221;0&#8243; animation_offset_top=&#8221;90&#8243; animation_offset_bottom=&#8221;95&#8243; disable_mobile=&#8221;yes&#8221; disable_tablet=&#8221;yes&#8221; changer_back_color=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; animation_ease_in=&#8221;expo&#8221; uncode_shortcode_id=&#8221;796793&#8243; row_name=&#8221;intro&#8221; animation_radius=&#8221;54px&#8221; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;row-animation-in-viewport&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;115851&#8243; column_width_pixel=&#8221;240&#8243; mobile_height=&#8221;65vh&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;496877&#8243; el_class=&#8221;normalise-top-padding-mobile&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;234724&#8243;][vc_column_text uncode_shortcode_id=&#8221;202835&#8243;]Capabilities[\/vc_column_text][uncode_list larger=&#8221;small&#8221; icon=&#8221;fa fa-circle-check&#8221; icon_color=&#8221;color-wayh&#8221; uncode_shortcode_id=&#8221;587964&#8243; icon_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<ul>\n<li>Vision &amp; Strategy<\/li>\n<li>Executive Alignment<\/li>\n<li>Cross-Functional Leadership<\/li>\n<li>Team Leadership<\/li>\n<li>Stakeholder Management<\/li>\n<li>Creative Direction<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-111509&#8243; uncode_shortcode_id=&#8221;521188&#8243;]<span class=\"font-175345\">Looking Past the Core Audience<br \/>\n<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;217141&#8243;]Ancestry had built one of the most remarkable consumer products of its generation. Hundreds of millions of historical records, a vast DNA network, a loyal base of dedicated researchers. And a ceiling. The core audience \u2014 retirees with time, disposable income, and a tolerance for meticulous archival work \u2014 was never going to grow dramatically. Leading the New Products and Innovation team, I was brought in to find out who came next.<\/p>\n<p>The risk wasn&#8217;t moving too slowly. It was building something that felt like Ancestry to people who had never wanted Ancestry.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;113969&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;80&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;149378&#8243;][vc_single_image media=&#8221;185432&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;380246&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;195234&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;751603&#8243; column_width_pixel=&#8221;700&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-172623&#8243; text_space=&#8221;fontspace-111509&#8243; uncode_shortcode_id=&#8221;149318&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-175345\">The world had moved on<\/span>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;733876&#8243; text_color_type=&#8221;uncode-palette&#8221;]Ancestry had built one of the most remarkable consumer products of its generation. Hundreds of millions of historical records, a vast DNA network, a loyal base of dedicated researchers. And a ceiling. The core audience, retirees with time, disposable income, and a tolerance for meticulous archival work, was never going to grow dramatically. The opportunity wasn&#8217;t to give existing customers more to do. It was to find the people who weren&#8217;t Ancestry customers yet and build something worthy of bringing them in. Leading the New Products and Innovation team, that was the assignment.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css_animation=&#8221;scroll-trigger&#8221; animation_scale_val=&#8221;100&#8243; animation_opacity=&#8221;80&#8243; animation_x=&#8221;0&#8243; animation_y=&#8221;0&#8243; animation_blur=&#8221;0&#8243; animation_rotate=&#8221;0&#8243; animation_perspective=&#8221;0&#8243; animation_offset_top=&#8221;100&#8243; animation_offset_bottom=&#8221;0&#8243; changer_back_color=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;213774&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; uncode_shortcode_id=&#8221;110024&#8243; css=&#8221;.vc_custom_1780685847118{padding-top: 16px !important;}&#8221;][vc_gallery el_id=&#8221;gallery-168787&#8243; medias=&#8221;184923,184925&#8243; gutter_size=&#8221;1&#8243; media_items=&#8221;media|nolink|original&#8221; screen_lg=&#8221;&#8221; screen_md=&#8221;&#8221; screen_sm=&#8221;&#8221; single_text=&#8221;under&#8221; single_width=&#8221;6&#8243; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_h_align=&#8221;center&#8221; single_padding=&#8221;1&#8243; uncode_shortcode_id=&#8221;918738&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; changer_back_color=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;179059&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;700&#8243; uncode_shortcode_id=&#8221;918476&#8243; css=&#8221;.vc_custom_1781233494242{padding-top: 16px !important;}&#8221;][vc_custom_heading text_color=&#8221;color-nhtu&#8221; heading_semantic=&#8221;h6&#8243; text_size=&#8221;h6&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;172738&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-161747\">Concept: StoryStream<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-172623&#8243; text_space=&#8221;fontspace-111509&#8243; uncode_shortcode_id=&#8221;172093&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-175345\">Stories worth keeping<\/span>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;334274&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-175345\">Family storytelling hadn&#8217;t meaningfully evolved in decades, even as the technology around it changed completely. Families were losing stories, not because they didn&#8217;t care, but because the tools weren&#8217;t built for the job. Everyday moments, handwritten recipes, family artifacts, the smaller things that don&#8217;t make it into reunion photos, all of it slipping away without a place to land.<\/span><\/p>\n<p><span class=\"font-175345\">What research made clear was that people didn&#8217;t just want to capture memories. They wanted to craft them. Context and intention can turn an ordinary moment into something worth passing down. StoryStream was the answer: a platform for real family stories, built around tools to capture, craft, and share across a diverse range of storytelling styles. Families could collaborate, contribute, keep things private or open them to the world.<\/span><\/p>\n<p><span class=\"font-175345\">The strategic insight underneath it mattered as much as the product itself. Ancestry could shift from relying solely on expensive, finite historical records toward an ever-growing stream of user-generated content, stories people know right now, documented in a way that&#8217;s fun, shareable, and open to the whole family. That&#8217;s a platform transformation, not a feature addition.<br \/>\n<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;644779&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;182851&#8243; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; css_animation=&#8221;scroll-trigger&#8221; sticky_scroll=&#8221;yes&#8221; animate_el=&#8221;bg&#8221; animation_target=&#8221;mask&#8221; animation_origin=&#8221;center&#8221; animation_mask=&#8221;both&#8221; animation_mask_val=&#8221;60&#8243; animation_opacity=&#8221;100&#8243; animation_blur=&#8221;0&#8243; animation_offset_top=&#8221;0&#8243; animation_offset_bottom=&#8221;100&#8243; animation_ease_out=&#8221;sine&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;123048&#8243; animation_radius=&#8221;27px&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;185032&#8243; mobile_height=&#8221;100vh&#8221;][vc_icon display=&#8221;absolute-center&#8221; icon=&#8221;fa fa-play&#8221; icon_color=&#8221;color-uydo&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; icon_automatic=&#8221;yes&#8221; shadow=&#8221;yes&#8221; lbox_skin=&#8221;white&#8221; lbox_transparency=&#8221;opaque&#8221; lbox_full=&#8221;yes&#8221; uncode_shortcode_id=&#8221;245445&#8243; media_lightbox=&#8221;182799&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column][\/vc_row][\/vc_section][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;154743&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;700&#8243; uncode_shortcode_id=&#8221;918476&#8243; css=&#8221;.vc_custom_1781233494242{padding-top: 16px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h6&#8243; text_size=&#8221;h6&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;206535&#8243;]<span class=\"font-161747\">Concept: Reunion<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-172623&#8243; text_space=&#8221;fontspace-111509&#8243; uncode_shortcode_id=&#8221;195486&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-175345\">Where families actually connect<\/span>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;685172&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-175345\">No platform had solved private family connection. Existing platforms chose scale over intimacy, and families paid the price. A new baby announcement has no business living in the same feed as global news, and group chats scattered across WhatsApp, iMessage, and Facebook couldn&#8217;t hold a family together across generations.<\/span><\/p>\n<p><span class=\"font-175345\">Reunion was Ancestry&#8217;s answer: a private family social network where posts, shared albums, group chat, and event planning lived together in one place, designed for everyone from grandparents to kids. Privacy wasn&#8217;t a feature, it was the whole point.<\/span><\/p>\n<p><span class=\"font-175345\">It was also how Ancestry grows. No other company had earned the right to build it.<br \/>\n<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;140524&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;100&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_image=&#8221;182849&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; bottom_divider=&#8221;gradient&#8221; css_animation=&#8221;scroll-trigger&#8221; sticky_scroll=&#8221;yes&#8221; animate_el=&#8221;bg&#8221; animation_target=&#8221;mask&#8221; animation_origin=&#8221;center&#8221; animation_mask=&#8221;both&#8221; animation_mask_val=&#8221;60&#8243; animation_opacity=&#8221;100&#8243; animation_blur=&#8221;0&#8243; animation_offset_top=&#8221;0&#8243; animation_offset_bottom=&#8221;100&#8243; animation_ease_out=&#8221;sine&#8221; changer_back_color=&#8221;yes&#8221; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;195517&#8243; animation_radius=&#8221;27px&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;185032&#8243; mobile_height=&#8221;100vh&#8221;][vc_icon display=&#8221;absolute-center&#8221; icon=&#8221;fa fa-play&#8221; icon_color=&#8221;color-uydo&#8221; background_style=&#8221;fa-rounded&#8221; size=&#8221;fa-2x&#8221; icon_automatic=&#8221;yes&#8221; shadow=&#8221;yes&#8221; lbox_skin=&#8221;white&#8221; lbox_transparency=&#8221;opaque&#8221; lbox_full=&#8221;yes&#8221; uncode_shortcode_id=&#8221;822168&#8243; media_lightbox=&#8221;182798&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column][\/vc_row][\/vc_section][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; uncode_shortcode_id=&#8221;779275&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; column_width_pixel=&#8221;700&#8243; uncode_shortcode_id=&#8221;918476&#8243; css=&#8221;.vc_custom_1781233494242{padding-top: 16px !important;}&#8221;][vc_empty_space empty_h=&#8221;3&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-172623&#8243; text_space=&#8221;fontspace-111509&#8243; uncode_shortcode_id=&#8221;342381&#8243; text_color_type=&#8221;uncode-palette&#8221;]What never shipped still changed everything that followed[\/vc_custom_heading][vc_column_text text_color=&#8221;color-jevc&#8221; uncode_shortcode_id=&#8221;136651&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span class=\"font-175345\">The work never shipped, but it landed. Concepts from both StoryStream and Reunion moved directly into the core product roadmap, inspiring a shift that had been building inside Ancestry for years: from a product built for solo researchers to one the whole family could participate in together. That&#8217;s a fundamental transformation in what Ancestry is for. This work helped make the case for it.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;160889&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-172623&#8243; text_space=&#8221;fontspace-111509&#8243; uncode_shortcode_id=&#8221;475076&#8243; text_color_type=&#8221;uncode-palette&#8221;]Keep exploring[\/vc_custom_heading][uncode_index el_id=&#8221;index-12&#8243; index_type=&#8221;carousel&#8221; loop=&#8221;size:5|order_by:menu_order|order:ASC|post_type:page|taxonomy_count:10&#8243; carousel_lg=&#8221;3&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; gutter_size=&#8221;3&#8243; post_items=&#8221;title,media,text,link,author,date,category,extra&#8221; page_items=&#8221;title|-,media|media|onpost|original,category|nobg|relative|display-icon&#8221; product_items=&#8221;title,media,text,category,price&#8221; portfolio_items=&#8221;media|featured|onpost|poster,title&#8221; carousel_interval=&#8221;0&#8243; carousel_navspeed=&#8221;400&#8243; carousel_overflow=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_style=&#8221;dark&#8221; single_shape=&#8221;round&#8221; radius=&#8221;xl&#8221; single_overlay_color=&#8221;color-xsdn&#8221; 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